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Quorum Law acted as transaction counsel in the merger of the two communication agencies, The Fat Lady and MediaMixer, resulting in the incorporation of North by Northwest.

Pursuant to this transaction, North by Northwest becomes the largest content group in Belgium with clear ambitions to expand further across the Benelux and France. We wish the parties and North by Northwest every success in pursuing these ambitions.

Quorum would like to thank Antoon Theunissen, Koen Denolf and all other parties involved for their pleasant and constructive cooperation throughout this transaction.

The Quorum Law deal team for this transaction consisted of Pieter Dierckx, Cédric Vaes en Yasemin Akçay.