The deal.
Quorum advised Creatic BV and Rob Cuijvers on a partial demerger and on the sale of 100% of the shares in Creatic BV to Aurentis Group BV. Prior to closing, Creatic’s real estate was carved out through a partial demerger into a separate, newly incorporated, seller-controlled company. The sale of the shares was structured as a sell-and-reinvest transaction: Pillar Partners BV incorporated Aurentis Group BV as an investment vehicle. The goal is to use Aurentis Group BV as a platform for future acquisitions to accelerate growth.
The client.
Creatic is a digital agency in Pelt that has worked as a marketing agency for Flemish SMEs for more than fifteen years, with a team of over 25 specialists in online marketing, websites and webshops, and branding.
Our added value.
Quorum assisted with the partial demerger and then advised on and assisted with all aspects of the share sale that followed, drafting and negotiating among other documents the share purchase agreement, the shareholders’ agreement, the vendor loan agreement, the rental agreement and the management agreements, and guiding the client through signing and post-closing arrangements. We delivered the full deal architecture in one coordinated package and acted as single point of contact for our client throughout the process, with a lead time of 37 weeks from first contact to closing and a sale with reinvestment.
Quorum team Michiel Pouillon (Lead Partner), Joke Stoffelen (Senior Associate), Niels De Wit (Associate)
